Action Against Hunger
Our charity partner during 2011 is AAH, their 4,600+ field staff work in over 40 countries to carry out innovative, lifesaving programs in nutrition, food security and livelihoods, and water, sanitation and hygiene. Our programs reach some five million people a year, restoring dignity, self-sufficiency, and independence to vulnerable populations around the world.
Action Against Hunger’s nutrition programs treat and prevent acute malnutrition. Launched most often during times of crisis, our programs center on the evaluation of nutritional needs, the treatment and prevention of acute malnutrition, technical training and support for local staff, and capacity building with national ministries and government structures. The contexts for our programs can be as varied as the crises: from rural mountain villages, to ethnically divided cities, to the confines of overcrowded relocation camps for internally displaced peoples.
Water, Sanitation, & Hygiene Programs
Action Against Hunger’s integrated approach to hunger involves extending water and sanitation services to communities faced with water scarcity, unsafe drinking water, inadequate sanitation, and poor hygiene: We truck water into affected communities during emergencies, decontaminate wells and install hand-pumps. Employing sophisticated geophysics, we locate water resources and tap aquifers. We protect natural springs and pipe water into villages and health centers, and rehabilitate damaged infrastructure to ensure access to adequate sources of clean water. We build latrines, bathhouses and introduce basic sanitation infrastructure to keep communities hygienic.
Food Security & Livelihoods Programs
Action Against Hunger’s food security programming forms a continuum with the work we do in nutrition. While our therapeutic nutrition programs restore to health individuals suffering from acute malnutrition, our food security programs prevent future outbreaks by supplying needed inputs (seeds, fertilizers, tools, fishing nets, etc.), introducing new techniques, and fortifying coping mechanisms and livelihoods through training in income-generating activities such as farming, gardening, animal breeding, and food conservation. Our food security programs put people on the road to self-sufficiency.
Chroma UK as a member of the international business community, recognizes its corporate social responsibility commitments in its various roles.
One of the founding principles of the company was that a significant proportion of its profits would be used to fund charitable causes. Our directors and staff are totally committed to maximising charitable giving .
Our nominated charity for 2011 is Action against Hunger.
National and international charitable donations are supported at a corporate level through a centrally managed budget. In addition our Employee Community Award scheme encourages our employees to support a charity through their own fundraising activity or voluntary work.
Chroma UK matches pound for pound any amount individually raised.
Throughout the year we also make a number of in-kind donations such as use of company facilities free of charge and donating complimentary knives to local community cookery groups, charities and schools.